August 16, 2019
September Blog and Marketing Ideas-3

Creative September Marketing Ideas

10 fall and september-themed ways to promote your business this September!
August 15, 2019

Found Bytes Episode 7: Content That Moves the Needle with Will Scott

This week on Found Bytes, David Mihm invites Will Scott, CEO and Co-founder of Search Influence, to share insights from his decades of experience in digital […]
August 2, 2019

Found Bytes Episode 6: On Google’s Approach to Mobile Search with Cindy Krum

This week on Found Bytes, David Mihm invites Cindy Krum, CEO and Founder of MobileMoxie LLC, to talk about mobile marketing, local SEO, and how Google […]
July 26, 2019

Webinar Recap: SOCi & ThriveHive on Localized Search Marketing

Monica Ho, CMO of SOCi, a leader in social and reputation management, recently invited me to share my perspective on SOCi’s new LSM Benchmarking report, which […]
July 25, 2019

Found Bytes Episode 5: Local SEO in the Auto Industry and Beyond with Greg Gifford

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio […]
June 27, 2019

Found Bytes Episode 4: Outreach with Dana DiTomaso & Jessie Low

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio […]
June 21, 2019

Introducing Our Summer Reading Series for Local Businesses

Happy official first day of summer! Among the sun and the sand and the backyard barbeque, one of the best bits of summer is refreshing your […]
June 18, 2019

How to Use Google Tag Manager to Make Sense of Your Analytics

Google Tag Manager (or GTM) is one of those “hidden gem” bits of functionality that can make your marketing analytics way more digestible. But the learning […]
June 13, 2019

4 Ways You Can Manage Your Business Reputation Through Social Media

Did you know 85% of people trust online reviews as much as a personal recommendation? And, 49% of consumers say a business needs at least a […]
June 12, 2019

Found Bytes Episode 3: On Customer Feedback & Reputation with Aaron Weiche

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio […]
June 2, 2019
17 Free Marketing Ideas for Small Businesses

17 Free Marketing Ideas for Small Businesses

Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
May 30, 2019

Found Bytes Episode 2: Google as Your New Homepage with Mike Blumenthal

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio […]
May 23, 2019

Uncover Hidden Gems In Your Google My Business Reviews

When it comes to local businesses, online reviews (and specifically Google My Business profile reviews) are King and Queen. In fact, 9 out of 10 people […]
May 22, 2019

Found Bytes Episode 1: On Presence with Joy Hawkins

Note: Found Bytes is produced for the ear and designed to be heard. If you are able, we strongly encourage you to listen to the audio […]
May 16, 2019
10 Local Advertising Ideas for Small Business

10 Local Advertising Ideas for Small Business

Simple yet effective tactics we recommend to attract people to your business without breaking the bank.
May 10, 2019

Engaging With Your Community During National Small Business Week

As National Small Business Week comes to a close, we thought this would be a great time to talk about engaging in your larger community. Engaging […]
May 8, 2019

Customer Appreciation Ideas for National Small Business Week

Now that you have your promotions underway, it’s time to talk about showing some love to the most essential part of any business: your customer. Your […]
May 6, 2019

Celebrating National Small Business Week 2019

Happy National Small Business Week! Go ahead and give yourselves a pat on the back for all the hard work you’ve done to build your business. […]
April 4, 2019
9 Ways to Promote a New Product or Service

10 Ways to Promote a New Product or Service

Ways to promote a new product or service for small businesses to get new customers and sell more.
March 1, 2019

9 Sales Promotion Examples

Sales promotion examples and activities that you can use to promote your small business.
January 24, 2019
10 Things Every Local Business Owner Should Know

Ten Things Every Small Business Owner Should Know

It’s hard enough to keep up with running your business, let alone the best ways to market it. This post was written to help you stay […]
January 21, 2019

How to Add a Location to Facebook

Adding a location to Facebook improves a business's visibility and helps customers locate you. Here's how to add a location to Facebook posts, photos, & mobile.
January 18, 2019

How to Rank Higher on Google Maps

Use these 7 tips to get your business to show up in top results for local and maps searches.
January 16, 2019
How to Achieve a Successful Google My Business Profile

How to Achieve a Successful Google My Business Profile

Google My Business. This free tool is gaining importance but do you know how to use it successfully? Google is always changing, and Google My Business […]
December 24, 2018
How to Get More Check-Ins at Your Business

6 Ways to Get More Check-Ins at Your Business

December 14, 2018
Examples of Effective Yelp Profiles

11 Examples of Effective Yelp Profiles

November 19, 2018
How to Create a Plan for Small Business Saturday-4

How to Create a Plan for Small Business Saturday

November 18, 2018
How to Create a Plan for Small Business Saturday

Small Business Saturday Promotion Ideas

November 17, 2018

Get Noticed on Small Business Saturday

But amid all the hustle and bustle (and pushing and shoving) on Black Friday, be sure to save some energy for an even more important day - Small Business Saturday! Now in it’s 4th year running, we celebrate mom-and-pop shops with Small Business Saturday. Here are a few tools to get noticed this holiday season!...
November 13, 2018
Must-Dos for Growing a Small Business

5 Must-Dos For Growing a Small Business Successfully

Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
November 6, 2018
Holiday Email Subject Lines

30+ Effective Holiday Email Subject Lines

The holidays are upon us and holiday business promotions are too! In addition to sharing your season’s greetings and holiday sales across social media, make sure […]
October 2, 2018
Local Marketing Ideas

10 Local Marketing Ideas

August 30, 2018

Benefits of Social-Local-Mobile (SoLoMo) Marketing

August 23, 2018

10 Ways to Get Your Business Involved in the Community

August 21, 2018

The Importance of Social-Local-Mobile Marketing

Not that long ago, the top question on every marketer’s mind was, “What’s my mobile strategy?” Today, it’s simply just “strategy”. Mobile is the zeitgeist; apps […]
August 17, 2018
How To Find Hashtags For Your Business

How To Find Hashtags For Your Business

  This post was written February 23, 2016 and updated August 27, 2018
July 16, 2018
How to Increase Brand Awareness and Name Recognition in a Local Market f

How to Increase Brand Awareness in Your Local Market

As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 3, 2018
Ways to Improve Your Local SEO

11 Ways to Improve Your Local SEO

Years ago when people wanted to find a particular business in their area, they would go to the Yellow Pages. Today, people have set aside those […]
June 9, 2018
Benefits of Gift Cards for Small Business

Benefits of Offering Gift Cards at Your Business

May 31, 2018
Grand Opening Ideas for Small Business

7 Brilliant Grand Opening Ideas For Small Businesses

  Are you just about ready to launch your brand new business, open your relocated store, or add on another location? If so, you need to […]
May 29, 2018
How to Make Your Grand Opening Really Grand

How to Make Sure Your Grand Opening Really Is Grand

The opening of your small business is a momentous occasion deserving of a full-fledged celebration. Are you thinking of holding a grand opening party? If so, […]
May 27, 2018
How to Reach More Local Customers

How To Reach More Local Customers

May 21, 2018
Marketing Promotion Ideas for Small Business

Marketing Promotion Ideas for Small Businesses

In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 15, 2018
7 Ways to Promote Your Facebook Business Page for Free

7 Ways to Promote Your Facebook Business Page For Free

If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way […]
May 14, 2018
How to Host a Grand Opening

How to Host a Worthwhile Grand Opening Party

May 12, 2018
Benefits of Online Marketing (1)

Benefits of Online Marketing for Small Business

April 2, 2018

How to Ask for Referrals and Get More Clients

January 24, 2018
Networking 101 for Business Owners

Networking 101 for Business Owners

Are you looking for a business partner? Are you interested in forming a partnership with another business? Are you on the hunt for new clients? Or […]
January 14, 2018
Building Blocks of Online Presence (1)

The Building Blocks of Online Presence

There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
November 16, 2017

10 Holiday Marketing Campaigns to Try

The holidays are a time of cheer, joy, and seemingly endless shopping. Between Thanksgiving, Christmas and New Year’s, stores are bustling, schedules are packed, and consumers […]
November 15, 2017
Word-of-Mouth Marketing Examples and Ideas

Word of Mouth Marketing Ideas and Examples

Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 1, 2017
Online Marketing Tips

Online Marketing Advice for Business Growth

Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]
October 11, 2017
How to Fix Inaccurate Business Listings

How to Fix Inaccurate Business Listings

Did you know consumers use online listings as their primary source for deciding which business to buy from? If consumers don’t have the correct information about your company, they won’t be able to reach you. Updating your online listings ensures that your business details are complete and accurate throughout the web, no matter where your customers may find them...
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 8, 2017
How to Run a Facebook Contest

How to Run a Facebook Contest

Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
August 29, 2017
How to Do an Instagram Giveaway

How to Do an Instagram Giveaway

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]
July 3, 2017
10 July 4th Marketing Campaigns and Promotions

Ten Ideas for 4th of July Marketing

Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
July 1, 2017
july marketing ideas

10 Marketing and Blog Ideas for July

July is here and we have some marketing and blog ideas to heat up your marketing efforts. Don’t just dip your toe in the marketing waters […]
June 21, 2017
5 Ways to Expand Your Small Business

5 Ways to Expand Your Small Business

Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 12, 2017
Benefits of Going Green for Business Owners

Benefits of Going Green For Business Owners

The benefits of going green as a business right now are manifold. Eco-friendly practices used by canny business owners are not only showing strong results on […]
June 7, 2017
7 Motivational Tips for the Small Business Owner

7 Motivational Tips for the Small Business Owner

The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 6, 2017
How (and Why) to Make Your Business More Eco-Friendly

How (and Why) to Make Your Business More Eco-Friendly

Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
June 6, 2017
6 Key Considerations for Expanding Your Business

6 Things to Consider When Expanding a Business

If you’re like most business owners, you started small—very small. When you were first starting out it might have been just you. Then you may have […]
May 31, 2017
get found online

How to Get Found Online: Tips for Your Business

Having a big sign on a busy physical location used to be enough to attract potential customers to your business.  Today, a good marketing footprint still […]
May 29, 2017
June Marketing and Blog Ideas

10 Marketing & Blog Ideas for June

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 24, 2017
6 steps to responding to negative reviews

6 Steps to Deal with Negative Reviews

In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 10, 2017
Daily Hashtags Days of the Week

50 Daily Hashtags for Small Business Marketing

April 30, 2017
May Marketing and Blog Ideas

May Marketing and Blog Ideas

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 24, 2017
How to Make the Most of Small Business Week

How to Make the Most of National Small Business Week

National Small Business Week 2019 is from Sunday, May 5 to Saturday, May 11. It’s a time to recognize high achieving entrepreneurs, and to raise awareness […]
March 21, 2017
How to Get Your Business on Facebook Places

How to Get Your Business on Facebook Places

For a while now, small businesses have been using Facebook to connect with their target audience, promote their products and services, and drive traffic to their […]
March 2, 2017
March Marketing & Blog Ideas-2

March Marketing and Blog Ideas

March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas for to promote your […]
January 25, 2017
how to use social media for local internet marketing

How to Use Social Media for Local Internet Marketing

From lead generation to customer loyalty, social media supports a wide variety of marketing activities. One marketing activity in particular—location-based marketing— has become easier and more […]
January 18, 2017

Local Online Marketing for Small Business

Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you […]
January 11, 2017
Benefits of location based marketing

Benefits of Location-Based Marketing for Small Business

Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 10, 2017

Location-Based Marketing for Small Business

Real-time marketing is about reaching the right person at the right time—that is, a person most likely to engage with your business at the time they are […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 4, 2017
How to Find Micro-Influencers to Promote Your Business

How to Find Influencers to Promote Your Business

Influencers are people who may not be famous, per se, but have loyal and engaged online followings in a number of local or niche markets. As […]
November 8, 2016

10 Instagram-Worthy Locations for INBOUND 2016

Every good marketer or small business owner knows and appreciates the power of visual marketing through Instagram. Aside from being a quick and relatively easy way […]
October 10, 2016
Types of Blogger Collaborations for Small Business Owners

Types of Blogger Collaborations for Small Business Owners

As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
September 16, 2016
3 Types of Influencer Marketing Campaigns to Promote Your Small Business

3 Types of Influencer Marketing Campaigns to Promote Your Small Business

With the rise of blogger and social media “celebrities,” influencer marketing campaigns have become increasingly common across all types of business industries. We know that customers today […]
August 24, 2016

9 Ways to Promote a Facebook Contest

Facebook contests and giveaways are a creative way to get your business’s name, products, and services in front of new potential customers. But a contest only […]
August 22, 2016

How To Reach Out to Bloggers & Social Media Influencers

Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) […]
August 15, 2016

How to Create Ads on Instagram Using Facebook Power Editor

Instagram is an effective social media tool for building and engaging with potential customers. What many small business owners don’t know is that Instagram can also […]
August 12, 2016

How To Promote a Product on Social Media

For some small business owners, interacting on various social media outlets has become second nature.  For others it has been somewhat intimidating and they have never […]
August 8, 2016

How to Find Long Tail Keywords for Your Business

In order for potential customers to find your business online, you must be showing up on search engines. In order to show up on search engines, […]
August 5, 2016

23 Back to School Marketing Ideas

For many businesses, particularly ones whose sales tend to peak in the summer, back to school season means lower sales and lower traffic online and in-store. […]
August 4, 2016

Olympic Marketing Ideas for Small Businesses

August is upon us, which means we’re only a few days away from one of the biggest events of the year—the 2016 Rio Summer Olympics. The […]
August 2, 2016
3 Ways to Get New Customers on Snapchat-3

3 Ways to Get New Customers on Snapchat

Snapchat can be an effective way for small businesses to reach a specific target audience. However, unlike Facebook and Instagram where followers can access your website directly, […]
July 29, 2016

Why You Need a Facebook Business Page

If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social […]
July 27, 2016
Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Between the time commitment, generating content, and understanding platform-specific terminology, having multiple social media accounts can seem overwhelming. The great thing about social media is that […]
July 22, 2016
How to Stand Out on Yelp

How to Use Yelp for Your Small Business

If you’re already running a Yelp page for your business, you’re taking advantage of an outlet that can drastically increase your visibility and reputation.  If you […]
July 21, 2016
How to Get New Customers With Pokémon Go

How to Get New Customers With Pokémon Go

Unless you’ve been living under a rock over the past few weeks, you’ve probably heard about the latest viral craze to hit the United States: Pokémon […]
July 20, 2016
7 Motivational Tips for the Small Business Owner

Finding the Right Customers for Your Business

With so much competition, small business owners need to be able to reach people who are the right potential customers. So, how do you find the […]
July 14, 2016

Engaging with Your Audience on LinkedIn

Many LinkedIn users view the social platform as a personal career tool and know that maintaining a strong and up-to-date profile is important for any working […]
July 12, 2016

What to Do When Business is Slow

Not every small business has an audience that can use its products and services year-round. This means that when things slow down and the rush is […]
July 11, 2016
Video Marketing Ideas

Video Marketing Ideas for Your Small Business

With most companies now having accounts on the same social media platforms and interacting with their customers in similar ways, it’s getting more difficult to find […]
July 8, 2016
Creating a Hashtag for an Event

Creating a Hashtag for an Event

With never-ending competition between small businesses, small business owners need to keep an edge over the competition. Hosting events can help you stick out from the […]
July 6, 2016

7 Customer Engagement Strategies for Small Businesses

One of the many challenges small business owners face is getting customers to interact with their businesses. Many business owners feel like they’re out of touch with […]
July 5, 2016
Finding Your Niche Market

Finding Your Niche Market

Every business has a customer or group of customers who are the perfect fit for their business, but sometimes you have a product or service that […]
June 29, 2016

How to Use Instagram for Your Small Business

Instagram is no longer just the social media platform for users to post endless pictures of latte art, friends, and travel pictures. Every day, more business […]
June 29, 2016

Local Marketing Strategies for Small Businesses

In the current digital era, technology gives us the ability to get customers from around the world. While this is great for corporate giants who are […]
June 28, 2016
How to Make a Custom Hashtag to Build Engagement

How to Make a Custom Hashtag to Build Engagement

Hashtags are useful for businesses in many ways. While general and widely used hashtags can help you categorize your business and specify your products and services, custom hashtags can […]
June 27, 2016

How to Make Your Business Stand Out

One of the greatest challenges business owners face is finding creative and effective ways to stand out against competitors. When almost every business has a website, […]
June 21, 2016
How to Create a Snapchat Geofilter for Your Business-3

How to Create a Snapchat Geofilter for Your Business

Snapchat is quickly becoming a popular social media platform for small businesses. The real-time platform provides a means for small businesses to put the customer in […]
June 16, 2016

Father’s Day Marketing Ideas

If you find yourself struggling to stay busy as the beginning of Summer arrives, you might not even be aware of all the holidays and marketing […]
June 16, 2016
Why Do Customers Buy? How to Identify Customer Buying Habits

Why Do Customers Buy? How to Identify Customer Buying Habits

In order for your small business to thrive, you need to find the right customers for your business. Selling to the appropriate customers may be obvious, […]
June 14, 2016

Running a Successful Booth at a Craft or Trade Show

Whether you’re at an expo with hundreds of vendors or a small local craft fair, the strategy behind running a successful booth is the same. When […]
June 9, 2016

Using Snapchat to Build Your Audience

Snapchat is no longer just used for quick selfies among friends—it’s evolved into a real-time marketing tool for small businesses. Many businesses are now using Snapchat to […]
June 8, 2016
3 Reasons Your Business Shouldn't Have Multiple Domains

3 Reasons Your Business Shouldn’t Have Multiple Domains

Choosing the right domain is often a difficult task. It takes a lot of time, effort, and planning to pick one that’s available and that will […]
June 7, 2016
linking your instagram account to facebook page

How to Link an Instagram Account to a Facebook Business Page

Instagram is the storybook of social media, Facebook is the textbook, and Twitter is the note you pass to your friends in class. Instagram is one […]
June 6, 2016

The How and Why of Sharing Content on Facebook

To be a successful small business owner, it’s imperative to know how to connect with your customers.  This means that you need to know how to […]
May 17, 2016

Marketing Goals Examples

We all dream. We have big dreams, grand ambitions, and smaller dreams, things we desire on a daily or weekly basis. Every business owner shares the […]
May 12, 2016
Marketing Plans Goals and Objectives for Small Business

Marketing Plan Goals & Objectives for Small Businesses

When planning a road trip, what’s the first thing you do? You consult a map. Similarly, before embarking any marketing initiative, you should create a marketing […]
May 11, 2016

Small Business Hashtags to Use on Social Media

For many small business owners, gaining traction on social media can be slow. It’s difficult to grow your account on Facebook, Instagram, or Twitter when you’re […]
May 9, 2016
Short Term Business and Marketing Goals

Short-Term Business and Marketing Goals

Looking into the future of your business you likely envision growing it, establishing yourself as a respected entrepreneur and turning a profit. These are your long-term […]
May 2, 2016
Benefits of Using Facebook Events

Benefits of Using Facebook Events

Social media has been a game changer in the world of small business marketing. The free tools available to you, especially via Facebook, have enabled business […]
April 25, 2016

Hyperlocal Marketing And Advertising

As a business owner, you’re probably looking for new ways to reach local customers. By concentrating your efforts in a smaller area, you can focus on […]
April 19, 2016

Save Time and Money with Consumer Generated Content

What if we told you that there’s an easy way for your business to get high-quality, high-engagement content at little to no cost? What if we […]
April 11, 2016

How to Create a Business Hashtag

Hashtags are a common marketing tool that small business owners are starting to take notice of. You’ve probably noticed hashtags not only on social media but […]
April 8, 2016

Online Lists and Directories: Putting Your Business In Its Place

You should be continually maintaining your listing; adding your business to new directories and updating with fresh relevant content to keep the attention of Google, and more importantly your customers!
April 6, 2016
5 Free Ways to Promote an Event

5 Free Ways to Promote an Event

Do you remember what it felt like to have a birthday party as a kid and be terrified that no one would show up? Hosting an […]
March 18, 2016

Facebook Advertising Examples

With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is arguably the most important social network in the world. At the very […]
March 17, 2016

Luck or Opportunity?

“Luck is what happens when preparation meets opportunity.” Good fortune will not just fall upon your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results. How will you make “luck” from opportunity?...
March 14, 2016

How to Get Clients from Facebook

Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem […]
February 22, 2016

How to Promote a Facebook Event

Facebook is a must-use platform when it comes to creating events. It’s a free and effective way to get the word out on any event your business […]
February 20, 2016

How to Make a Facebook Event

For most people, Facebook is much more than a mere rolodex of individuals they want to stay in touch with. Over the years, Facebook has evolved […]
January 20, 2016
What Does Tagging Mean

What Does Tagging Mean?

Tag, you’re it! These days, social media “tags” are all the rage. You may have been “tagged” on Facebook before, and were never quite sure what […]
January 4, 2016

Facebook Contest Best Practices

Running a Facebook contest or giveaway, is an effective means of generating interest on Facebook without spending money on advertising. By the nature of the contest […]
December 29, 2015

Effective Methods of Online Advertising

Advertising has a long and rich tradition in human culture. From vendors harking their wares on the streets with loud pronouncements, to the editorial advertisements in […]
December 21, 2015

DIY Holiday Photo Booth

Photo booths are a great way to get more customers to engage with your business during events, parties, and special occasions. They’re also perfect for holiday marketing. In just a […]
December 18, 2015

Creating a Brand Identity

As business owners know, no business is static. Constantly changing, growing, and digging their own “niche,” businesses seem to take on a spirit of their own. […]
December 7, 2015

Does Facebook Advertising Work?

The methods available to market businesses, from large to small, have increased enormously over the past decade. Prior to the introduction of social media and the […]
November 16, 2015

How to Create a Marketing Budget

When it comes to running a successful marketing campaign, or indeed, a thriving business, planning is key. In fact, whether you’re a small business or a […]
November 13, 2015

How to Create a Facebook Ad

Facebook is the biggest social media platform in the world today. With over 1 billion active users, it is the perfect place for any business to […]
November 2, 2015

Facebook Ad Targeting Options

Facebook ads are an effective way to reach your target audience on the social media site. Ads on Facebook work by targeting or showing your ad […]
October 29, 2015

What Are Long Tail Keywords?

If you know a little bit about SEO, you’ve probably heard about short and long tail keywords. For many business owners, the concept of long tail […]
October 22, 2015
examples of guerilla marketing tactics

Guerrilla Marketing Tactics for Small Businesses

In this digital age, the realm of marketing is no longer reserved to professionals in the field. Today, anyone can market their business—regardless of funds or […]
October 14, 2015

The Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Are you confused about the difference between search engine optimization and search engine marketing? If so, you’re not alone. These two terms can be very confusing, […]
October 6, 2015

Types of Facebook Advertising

Each day, more companies are using Facebook to advertise for their business. Because Facebook provides many different ad types and has a huge audience, many businesses […]
October 2, 2015
how to use in store promotions to promote your business

How to Use In-Store Promotions to Promote Your Business

Internet marketing’s popularity, effectiveness, and traceability have caused many small service-based business owners to drift away from traditional marketing mediums like print ads, mailers, coupons, and […]
October 1, 2015
employee motivation techniques

Kick ‘Em Into Gear: Employee Motivation Techniques

Happy and motivated employees are an essential ingredient in the recipe of business success. Employee motivation isn’t simply a cherry atop the proverbial cake. Unmotivated employees […]
September 28, 2015
Customer Retention and Loyalty Programs- What You Need to Know

Customer Retention and Loyalty Programs: What You Need To Know

While business growth in the way of attracting new customers is incredibly important for all businesses, it’s important not to neglect current customers. Customer retention should […]
September 18, 2015

Does Your Small Business Need a LinkedIn Company Page?

LinkedIn can be a confusing place. The social media website is for businesses and employees to connect online but many small business owners are hesitant to […]
September 3, 2015

Keyword Tips for AdWords Campaigns

Google AdWords is great for business owners who have a website and want to get boost on their search engine rankings. AdWords can be used for almost […]
September 1, 2015

Using and Creating LinkedIn Groups For Small Business

LinkedIn groups present an opportunity to make new connections and promote your expertise by sharing ideas with a new audience. Not only can you grow business […]
August 31, 2015

11 Ways to Perform On-Site and On-Page Optimization

Website and webpage optimization is what helps your business rank in local search results. Every aspect of your websites can be optimized to give your business […]
August 26, 2015
How to Tag People on Instagram

How to Tag People on Instagram

Instagram has revolutionized how we experience visual content. It allows people and businesses from around the world to connect through pictures, graphics, and video. With the new updates […]
August 18, 2015
How to Find Keywords for Local SEO

How to Find Keywords for Local SEO

One of the most important ways that people will find your business is by performing a search in Google. As a business owner, you have the […]
August 17, 2015
how to get high quailty backlinks

How to Build High Quality Backlinks for Your Local Business

Link building through inbound, or backlinks, is an extremely important component of search engine optimization. Google sees backlinks to your site as a sign that others value your […]
August 12, 2015

9 Essential Local Business Directory Sites and What to Include in the Listings

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are […]
August 6, 2015

11 Blog Post Ideas to Cure Writer's Block

One of the hardest aspects of maintaining a regular blog is coming up with fresh content. We understand the struggle of needing to have a post […]
August 4, 2015
6 Foolproof Ways to Get Customer Email Addresses In Store

6 Foolproof Ways to Get Customer Email Addresses In Store

For any small business, obtaining customer contact information and email addresses can be tough to do. Email is a great way to keep in touch with former […]
July 21, 2015

11 Instagram Photo Ideas to Find More Customers

Instagram is a great resource for small business marketing, but in order to most effectively represent your brand image, you need to post high quality and visually […]
July 20, 2015

8 Highly Effective Customer Retention Techniques

One of the biggest difficulties for a business is creating growth and marketing products and services. Businesses put a great deal of effort into this—trying to […]
July 14, 2015
Customer Appreciation Ideas-2

Customer Appreciation Ideas

Recognizing customer patronage is not only the polite and personable thing to do, but it can help lead to loyal customers and more business in the […]
July 13, 2015

How to Connect with Bloggers and Influencers in Your Niche

Growing your online presence is essential if you want to build your brand. It not only provides increased access to potential clients, but it gives them an opportunity […]
July 7, 2015

5 Tips for Using Instagram for a Small Business

Instagram is a photo-oriented social media platform that can be an effective means of promoting your business and brand without money. In a sea of so many […]
July 6, 2015

How to Write an About Us Page

Your business website tells potential clients and customers all about your business—what you do, the services you provide, how you can help customers. You website should also […]
June 25, 2015

Are Facebook Beacons Good for Small Business Marketing?

Social media companies are doing everything they can to help businesses promote their products and services to potential customers. The world’s largest social media company, Facebook, […]
June 25, 2015
How to Use Hashtag Marketing to Grow Your Business

How to Use Hashtag Marketing to Grow Your Business

You have probably seen hashtags used on various platforms like Google+, Facebook, Twitter, Instagram, or Pinterest. But what are hashtags and why do businesses use them? Hashtags are […]
June 10, 2015

What Techstars Taught Me About Marketing—27 Alumni Founders Open Up About Marketing Success

Whether you’re running a venture backed tech startup or a dog walking business, marketing is hard and can sink your business if you don’t get it right. […]
June 9, 2015

ThriveHive Named a Techstars Summer 2015 Company

Techstars recently announced that ThriveHive was officially selected to join the Techstars Summer 2015 program. One of just 12 companies selected from a group of over […]
May 18, 2015
How to Use Facebook for Business

How to Use Facebook for Business

Facebook has changed radically over the past few years – and your Facebook page must adapt or be left behind by your competition. Tactics that worked […]
April 28, 2015

Small Town Business Marketing Ideas

Marketing is not a one-size fits all process – small town business marketing ideas differ from marketing ideas that work in a city. In order to be […]
April 24, 2015

Why Vanity Metrics Are Useless To Small Businesses

From small business owners to teenagers, we all put some stock into vanity metrics. Vanity metrics are the numbers reflecting your Followers and Likes on social media […]
April 14, 2015
computer and coffee

How to Get More Likes on Facebook Posts

Ever get the feeling that no one is seeing your Facebook posts?  Due to changes on Facebook, the organic reach of business posts are down. This […]
April 10, 2015

Top 5 Tips from Local SEO for Small Businesses Webinar

Local businesses can improve their Search Engine Optimization (SEO) through some basic steps. To help small business owners get found online, we provided simple tips in […]
April 8, 2015

What To Do With a Tax Refund

Tax season is often a time of dread for both individual and small business owners. But depending on your finances, you may have received a tax refund. […]
February 24, 2015

The Do's and Don'ts of Social Media Scheduling

Small business owners don’t have a lot of time for marketing. There are simple tricks like improving your SEO in 5 minutes and 5 minute marketing […]
February 18, 2015

Marketing Tool of the Week: Yesware

There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most […]
July 30, 2014

Blogging Etiquette for Small Businesses

Social media encourages society to embrace the constant publicizing of one’s opinions, beliefs, and experiences. These networks have evolved into personal cyber megaphones for everyone to […]
June 30, 2014

The Best World Cup Commercials to Inspire Small Business Marketing

Every four years, a force spreads through the globe and ignites a sense of passion, and pride: fútbol fever. This year, marketers took advantage of the […]
June 4, 2014

The Biggest Lie Ever Told to Small Business Owners About Marketing and What to Do About It

Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. This is the latest version […]
May 30, 2014

Sizzle into summer… and Get Found!

With summer on its way, folks are out and about, busting out their iPads and smartphones as they walk the streets to shop and search for businesses - just like yours! With a little guidance and some quick tips, Listings, Local pages, and Social Media can enhance your brand and get you found! These online tools are easy and an affordable way to dip your toes into the digital water this summer...
May 12, 2014

Celebrating National Small Business Week 2014!

Here at Propel Marketing, we love all local businesses. In honor of National Small Business Week 2014, we've compiled a few great stats to show just how important SMBs are and why we love them!...
December 3, 2013

License, Registration and Local Page, please: The must have marketing tool for your business!

Diving into the world of digital marketing can be overwhelming. Where do you start? Like most unfamiliar areas of life, it is best to take baby steps and lay down your foundation first...
November 29, 2013

Shop Small this Small Business Saturday

Shop small on Small Business Saturday, 2013! After the big box stores are cleaned out on Black Friday, support your community's local shops as they gear up for their own big day: Small Business Saturday....
April 27, 2012

3 Reasons why your business should use Google Analytics

Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
February 8, 2012

Register for National Small Business Week!

National Small Business week is May 20th-26th. The conference, held in Washington, DC, boasts a series of events recognizing the impact and importance of small businesses in the US.