June 2, 2019
17 Free Marketing Ideas for Small Businesses

17 Free Marketing Ideas for Small Businesses

Small business owners often have a tight marketing budget. This can be tricky for when you’re trying to promote your business. While you’re figuring out your budget, there […]
May 10, 2019

Engaging With Your Community During National Small Business Week

As National Small Business Week comes to a close, we thought this would be a great time to talk about engaging in your larger community. Engaging […]
May 8, 2019

Customer Appreciation Ideas for National Small Business Week

Now that you have your promotions underway, it’s time to talk about showing some love to the most essential part of any business: your customer. Your […]
May 6, 2019

Celebrating National Small Business Week 2019

Happy National Small Business Week! Go ahead and give yourselves a pat on the back for all the hard work you’ve done to build your business. […]
April 4, 2019
9 Ways to Promote a New Product or Service

10 Ways to Promote a New Product or Service

Ways to promote a new product or service for small businesses to get new customers and sell more.
April 2, 2019

Quick and Easy Fitness Marketing Techniques That Work With Your Routine

As a fitness business owner, your schedule gets booked fast. Keeping up with classes, clients, trainers and maintaining your facility doesn’t allow much time for a […]
March 16, 2019
Tips for Planning Out Your Marketing

Tips for Planning Out Your Marketing Strategy

Every business needs a marketing strategy, but no two businesses are alike. There are no one-size-fits-all strategies for marketing your business, but there are some key […]
February 25, 2019
Questions to Ask About Your Competitors

8 Questions You Must Ask About Your Competitors

Every business has competitors. Depending on your industry and your value proposition, you may be in a Thunderdome-style war of all against all, or you may […]
February 18, 2019
Tips for Planning Out Your Marketing

The Smart Way to Plan Your Marketing Strategy

Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel […]
February 17, 2019
Why Isn't My Business Growing?

Why Isn’t My Business Growing?

The dreaded plateau. Most small businesses experience it at some point. You’ve seen revenues increase as you reach more and more customers until you eventually see […]
February 15, 2019
Ways to Market Your Small Business Better

10 Ways to Market Your Small Business Better

Successful small business marketing—or any marketing, for that matter—involves planning. It encompasses the deliberate setting of and progression towards goals. It revolves around strategy. So what […]
February 1, 2019
5 Last Minute Ideas for Valentine’s Day Marketing

5 Last Minute Ideas for Valentine’s Day Marketing

Valentine’s Day is just around the corner and if you’re like most business owners, you’re constantly looking for ways to engage your customers or potential ones. […]
January 17, 2019
The Importance of Brand and Marketing Consistency

The Importance of Brand and Marketing Consistency

When building a brand, one of the most important things to consider is the tone of voice and frequency you want to maintain. Brand and marketing […]
January 11, 2019
How to Create a Unique Value Proposition

How to Form Your Unique Value Proposition

If you’ve been in business for any length of time, you have probably heard the phrase “unique value proposition.” You may have dismissed it as yet […]
January 10, 2019
Ways to Improve Your Small Business Website

10 Ways to Improve Your Small Business Website

Want your small business website to attract visitors, generate leads, and produce new customers? Consider 10 ways you can improve your site to make that a reality.
January 9, 2019
Small Business Marketing Trends for 2019

5 Small Business Marketing Trends for 2019

The New Year is here. What’s going to be happening in the world of small business marketing? Google of course, as well as personalization, more automation, […]
January 2, 2019
Top Tools for Planning for 2019

Top Tools for Planning for 2019

With 2019 upon us, you are probably looking to make some changes to your productivity and organizational toolkit. The start of a new year provides a […]
December 27, 2018
The Best Lead Magnets for Small Businesses

Best 20 Lead Magnets for Small Businesses

Email marketing continues to reign as one of the most effective ways to build an audience and convert it into a client base. In order for […]
December 26, 2018
How to Succeed with Email Marketing in 2019

How to Succeed with Email Marketing in 2019

December 21, 2018
How Are Customers Finding My Business?

How are Customers Finding My Business?

December 10, 2018
How to Create a Holiday Gift Guide

How to Create a Holiday Gift Guide Your Customers Will Love

November 30, 2018
Tips for Distributing Your Small Business Marketing Budget

How to Distribute Your Small Business Marketing Budget

November 22, 2018
What is Influencer Marketing?

What is Influencer Marketing?

November 15, 2018
ROI Metrics to Consider Before Financing Your Marketing Plan

6 Important ROI Metrics to Consider Before Financing Your Marketing Plan

November 14, 2018
8 Time Saving Holiday Marketing Tips

8 Time Saving Holiday Marketing Tips

The holidays can be a busy time of year for small business owners. From making sure your marketing encapsulates the spirit of the season, to the […]
November 13, 2018
Must-Dos for Growing a Small Business

5 Must-Dos For Growing a Small Business Successfully

Business growth contributes to longevity. This is especially true in the case of small businesses, 70% of which don’t survive their tenth year in business (Source: […]
November 12, 2018
Holiday Business Promotion Ideas

20+ Holiday Business Promotion Ideas to Get More Customers

During the holiday season, it’s easy to get caught up in a flurry of activity and not spend the time necessary ramping up your holiday marketing […]
November 8, 2018
Examples of Marketing Expenses

Examples of Marketing Expenses

November 6, 2018
Holiday Email Subject Lines

30+ Effective Holiday Email Subject Lines

The holidays are upon us and holiday business promotions are too! In addition to sharing your season’s greetings and holiday sales across social media, make sure […]
November 6, 2018
Why You Need a Google Business Listing (1)

Tips on Updating Your Google My Business Listing

Updating or editing your Google listing isn’t difficult, but many business owners overlook it. There is a lot more value in your online business listing than you think.
November 6, 2018
Ways to Market on a Tight Budget

10 Ways to Market on a Tight Budget

November 3, 2018

Small Business Saturday Ideas

Small Business Saturday is a day dedicated to celebrating and supporting small businesses across the nation. Shoppers may be eager to support small business and shop […]
November 1, 2018
Benefits of Marketing Automation for Small Business

6 Benefits of Marketing Automation For Small Businesses

Growth is oftentimes one of the hardest challenges many small businesses face today. Not because they lack the necessary talent to get there, but because they […]
October 18, 2018
10 Ways to Appeal to Your Target Audience

10 Ways to Appeal to Your Target Audience

October 2, 2018
Local Marketing Ideas

10 Local Marketing Ideas

September 21, 2018
How (and Why) to be Transparent

How (and Why) to be Transparent

September 17, 2018
10 reasons to have a marketing plan small business

10 Reasons to Have a Marketing Plan for Your Small Business

September 12, 2018

The Importance of Online Marketing

“I don’t have time for it.” “It would be too hard to learn and I don’t want to pay anyone to do it.” “My business will […]
August 31, 2018
Digital Marketing Strategies that Work

6 Digital Marketing Strategies That Work

Digital marketing. Even though you know it’s essential to the success of your business, it’s something you’re hesitant to dive into head first. With so many […]
August 23, 2018
3-Ways-to-Modernize-Old-School-Marketing-Tactics

3 Ways to Modernize Old-School Marketing Tactics

August 23, 2018
How to Create a Digital Marketing Plan

How to Create a Digital Marketing Plan

August 18, 2018
How to Measure and Increase the Effectiveness of Your Marketing

How to Measure and Increase Your Marketing Success

August 17, 2018
How To Find Hashtags For Your Business

How To Find Hashtags For Your Business

  This post was written February 23, 2016 and updated August 27, 2018
August 10, 2018
How to Show Your Value to Customers

How to Show Your Value to Customers

August 8, 2018
How to Pitch Your Business

How to Pitch Your Business

August 7, 2018
How to Influence Your Customer's Purchasing Decisions

How to Influence Purchasing Decisions

August 4, 2018
Creative Marketing Ideas

16 Creative Marketing Ideas For Your Business

July 30, 2018
The Importance of a Multi-Channel Marketing Strategy

The Importance of a Multi-Channel Marketing Strategy

July 26, 2018
Why to Start Marketing Your Business (and How) (1)

Why You Should Start Marketing Your Small Business (and How)

July 25, 2018
How to Market Your Business More Efficiently

7 Ways to Market your Business More Efficiently

July 21, 2018
Lead Generation Tips and Best Practices

Lead Generation Tips & Best Practices

July 16, 2018
How to Increase Brand Awareness and Name Recognition in a Local Market f

How to Increase Brand Awareness in Your Local Market

As a small business owner, you want to stand out from the pack. Having a well-known brand or business name is important in finding and retaining loyal customers. […]
July 15, 2018
How to Use Digital Marketing to Promote Your Business

How to Use Digital Marketing to Promote Your Business

July 12, 2018
Types of Marketing Consulting for Small Business

Types of Marketing Consulting for Small Business

Marketing consulting can really help guide a small business on its growth trajectory, but many small business owners are hesitant about looking for consulting help because […]
July 11, 2018
Reasons to Hire a Marketing Consultant

4 Reasons to Hire a Marketing Consultant

July 9, 2018
Best Marketing Strategies for Small Business

Best Marketing Strategies for Small Business

July 6, 2018
7 Best Practices for Small Business Blogs

7 Best Practices for Small Business Blogs

July 4, 2018
Inexpensive Ways to Market Your Business

10 Inexpensive Ways to Market Your Small Business

June 24, 2018
How to Use Psychographic Data in Your Marketing

How to Use Psychographic Data in Your Marketing Strategy

June 23, 2018
How to Get More Leads From Your Landing Pages

How to Get More Leads From Your Landing Pages

June 16, 2018
50 Online Marketing Tips for Small Business

50 Online Marketing Tips for Small Business

Marketing your small business online is no small task. There are many elements that come into play to create an effective strategy. Consider some important best […]
June 13, 2018
A Lesson in Viral Marketing from IHOB

A Lesson in Viral Marketing from IHOP

We all wish we could go viral on social media, and small business owners are no exception. How great would it be to get worldwide exposure […]
June 11, 2018
Lead Generation Ideas for Small Business

10 Easy Ways to Get More Leads for Your Business

June 9, 2018
Benefits of Gift Cards for Small Business

Benefits of Offering Gift Cards at Your Business

June 6, 2018
How to Make a Small Business Marketing Plan

How to Make a Small Business Marketing Plan

You probably know that you should have some kind of marketing plan for your business.  However, if you’ve never put one together before, it can be […]
June 5, 2018
5 Tips for Building Customer Loyalty Through Marketing

5 Ways to Build Customer Loyalty for Your Small Business

May 30, 2018
How to Form a Marketing Strategy for Your Small Business

How to Form a Marketing Strategy for Your Small Business

The process of marketing your small business can be confusing. You may find yourself asking: where do I start? What are the best marketing activities to […]
May 28, 2018
How to Improve Your Small Business Marketing

7 Ways to Improve Your Small Business Marketing

As a small business owner or manager, you have enough to do as it is with simply running your business. However, marketing your business is just […]
May 27, 2018
How to Reach More Local Customers

How To Reach More Local Customers

May 26, 2018
How to Know Where Your Leads are Coming From (1)

How to Know Where Your Leads are Coming From

May 26, 2018
16 Effective Ways to Market Your Business Online

16 Effective Ways to Market Your Small Business Online

Did you make any resolutions this year? If the cliché resolutions for most people are things like eating healthy and getting fit, then typical resolutions for small businesses are to get more customers and make more sales. They’re the basic aims of any business hoping to grow. How will you reach your business goals? Here are 16 ideas for achieving your business goals in 2016!...
May 23, 2018
Tips for Creating a Marketing Plan for Your Business (1)

Tips for Creating a Small Business Marketing Plan

May 22, 2018
How to Choose the Right Marketing Channels for Your Business (1)

How to Choose the Right Marketing Channels for Your Business

May 21, 2018
Marketing Promotion Ideas for Small Business

Marketing Promotion Ideas for Small Businesses

In today’s day and age, a time of stifling competition, it is essential that businesses stand out. This holds even truer for small businesses, who are […]
May 17, 2018
Creative Ways to Market Your Business this Summer

10+ Creative Ways to Market Your Small Business this Summer

May 14, 2018
6 Small Business Marketing Strategies that Work (1)

7 Small Business Marketing Strategies that Work (with Proof)

May 12, 2018
Benefits of Online Marketing (1)

Benefits of Online Marketing for Small Business

May 5, 2018
How to Follow Up with Leads

How to Effectively Follow Up with Sales Leads

It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on […]
May 3, 2018
How to Do Market Research

How to Do Your Own Market Research

May 1, 2018
Mother's Day Marketing Ideas

Mother’s Day Marketing Ideas

May 1, 2018
Ways to Generate Leads for Your Business

17 Ways to Generate Leads for Your Business

One thing that will never disappear from your to-do list: Find a way to get more customers. If this isn’t constantly at the back of your […]
April 20, 2018
Unique Business Card Ideas

Unique Business Card Ideas

Business cards (a tried and true offline marketing method) have long been a staple keepsake for any business owner to have. Today, they’re just as important […]
April 14, 2018
How to Market to an Older Demographic

How to Market Effectively to an Older Demographic

April 7, 2018
Email Landing Page Tips and Examples to Increase Conversions

4 Email Landing Page Tips to Get More Conversions

When you send a solid marketing email to your subscribers, you expect them to take some sort of action. It can be either to buy your […]
April 6, 2018
How to Expand Your Reach

How to Significantly Expand Your Business Reach

April 4, 2018
Deal and Offer Ideas for Business

Deal and Offer Ideas to Increase Sales for Your Business

April 2, 2018

How to Ask for Referrals and Get More Clients

March 28, 2018
Who Are My Ideal Customers?

Who Are My Ideal Customers?

Customers are the lifeblood of every business. Whether you’re a small startup that’s just beginning to gain some traction or a large corporation with years of […]
March 23, 2018
How to Leverage Social Proof for Your Business Marketing

How to Leverage Social Proof for Your Business

With many traditional marketing strategies losing their potency towards newer generations, businesses need to start thinking outside of the box. Though it’s been around as long […]
March 12, 2018
How to Do a Webinar

How To Host Valuable Webinars That Benefit Prospects

Have you thought about hosting a webinar? You’re likely aware that they’re great for engaging with your audience. Not to mention nurturing prospects in the consideration […]
February 18, 2018
How to Get Your Business Out There

How to Get Your Business Out There

Running a small business is a challenge that brings many rewards—especialy when you start to see the results of your marketing efforts in the form of […]
February 18, 2018
Forming a Strategic Marketing Plan

Tips for Forming a Strategic Marketing Plan For Your Business

Marketing at its core, is all about generating leads for your business through a variety of ways, such as via a contact form request for further […]
February 16, 2018
How to Build Trust with Your Audience

How to Build Customer Trust

Trust. It’s a strong word that not only applies to the relationships you have with family and friends, but also the relationship your brand has with […]
February 5, 2018
What to Know About Your Target Market (1)

What to Know About Your Target Market

While finding customers for your small business is good for growth, finding the right customers is essential. The right customers are the ones who will stick […]
February 1, 2018
How to Get More In-Store Customers

How to Get More In-Store Customers

Your goal as a business owner is to use every asset at your disposal to the max. This means that if you have a brick and […]
January 14, 2018
Building Blocks of Online Presence (1)

The Building Blocks of Online Presence

There are so many different outlets to get your business “out there” into the online world, which is so very important these days. Listings, Local pages and Social Media are just a few of the many options. Maybe you have a website, but what else are you using to get noticed? What do you need to excel? What can you do to be the best? Get started building your online presence with three easy tools...
January 9, 2018
How to Get More Referral Business

How to Get More Referral Business

Referral marketing. Has your company been tapping into this powerful lead generation source? If not, now is a great time to get started. When you solely […]
January 2, 2018
How to Optimize Your Landing Pages for Conversion

How to Optimize Your Landing Pages for Conversion

Whether you’re using your landing page to make direct sales or gather emails from leads, it is one of the most crucial steps in the conversion […]
December 15, 2017

Happy Holidays from ThriveHive!

Happy Holidays from ThriveHive! Growing a business is incredibly rewarding but we know the challenges and struggles that come with it. Here’s a lil’ video we made […]
December 15, 2017
How to Market Your Business with Daily Deal Sites

How to Market Your Business with Groupon and Other Daily Deal Sites

Daily deal sites like Groupon or Living Social have gained popularity with consumers across the board. These sites introduce consumers to companies and services they previously […]
December 14, 2017
What Does Trending Mean?

What Does Trending Mean? Trending in the 21st Century

No doubt you’ve heard it said before that such and such is “trending.” Perhaps you even check out Twitter’s Trending Topics from time to time. But […]
December 5, 2017
New Marketing Strategies to Try in 2018

New Marketing Strategies to Try in 2018

It’s important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends […]
December 5, 2017
best marketing 2018

Best Ways to Market Your Business in 2018

As this year ends and another year approaches, you should be looking back on what was successful this past year as well as looking ahead at […]
November 30, 2017
Ways to Acquire New Customers

10 Ways to Acquire New Customers

You need them, your competitors need them, and any business in existence needs them. Everyone is looking for the same thing – new customers. They’re the […]
November 28, 2017
How to Create a Marketing Plan that Actually Works

How to Create a Custom Marketing Plan that Actually Works

For most small business owners, marketing their business is a bit of a conundrum. With the multitude of both digital and offline channels, how do you […]
November 23, 2017
How to Transition Over to Digital Marketing

How to Transition Over to Digital Marketing

For many businesses that have been around for a while, the idea of digital marketing causes angst. On the one hand, digital sounds great! Things will […]
November 21, 2017
Internet marketing tips

7 Simple Internet Marketing Tips

Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not […]
November 15, 2017
Word-of-Mouth Marketing Examples and Ideas

Word of Mouth Marketing Ideas and Examples

Word-of-mouth marketing is not something that happens by chance. Different than naturally-occurring word-of-mouth, this form of marketing is prompted, guided and encouraged by businesses. How can […]
November 14, 2017
How to Get More People to Fill Out Your Lead Forms

How to Get More People to Fill Out Your Lead Gen Forms

So you've got a killer website or a fancy landing page. You've driven customer traffic to those pages through witty campaigns and solid strategy. Next up? The contact form. Soon you’ll be rolling in potential clients. But wait... customers aren't filling out your form! After all that hard work getting visitors to your site, you're not getting leads that you can nurture into customers. What makes a contact form work? More importantly, what doesn't work? Here’s why your contact form isn't generating any leads...
November 6, 2017
How to Turn Your Employees Into Brand Advocates

7 Ways to Turn Your Employees Into Brand Advocates

It takes time and resources to cultivate brand advocates for your business. However, many business owners underutilize the brand advocates who are inherently a part of […]
November 6, 2017
When (and How) to Update Your Marketing Strategy

When (and How) to Update Your Marketing Strategy

Digital marketing is not a set-it-and-forget-it solution. It needs consistent attention, in the form of regular maintenance, fresh new ideas, and page updates. Does this mean that […]
November 6, 2017

How to Give Your Business a Digital Presence

You’ve heard that having a static presence is no longer enough. You know that the world of digital marketing is vast and dynamic, and week after […]
November 1, 2017
Why You Need a Custom Marketing Plan

Why You Need a Custom Marketing Plan

The idea of developing a unique approach to each company’s marketing is not new. This is how every large business handles its marketing. After all, if […]
November 1, 2017
Online Marketing Tips

Online Marketing Advice for Business Growth

Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you […]
October 28, 2017
Sales Tips for Small Business Owners (2)

Sales Tips for Small Business Owners

Whatever product or service you offer, the one thing that all businesses need to survive and thrive is steady sales growth year over year. There are […]
October 25, 2017
What is Lead Nurturing

Lead Nurturing: What It Is and How to Do It

Lead nurturing is the process of meaningfully engaging with buyers at every stage of the sales funnel and throughout each phase of the buyer’s journey. This […]
October 5, 2017

How to Measure Your Marketing Effectiveness

September 25, 2017
What To Do If Your Business Plateaus

What To Do if Your Business Has Plateaued

Where there is business growth, there is marketing; but where there is marketing, there is not necessarily a growing business. There is a plethora of options […]
September 24, 2017
Example Digital Marketing Plans for New Businesses

Digital Marketing Plans for New Businesses

Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]
September 23, 2017

Fall Into Digital: Autumn-Themed Ways To Grow Your Business

The team at Propel is certainly guilty of loving the Fall. From sweater weather to pumpkin spice lattes we love all these Fall favorites. You don’t have to be in New England to take advantage of all Fall has to offer. Take inspiration from the season and put it into one of our other favorite staples - your content!...
September 22, 2017
Marketing on LinkedIn

Steps and Strategies for Marketing on LinkedIn

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]
September 21, 2017
Unconventional Marketing Ideas for Your Business

Unconventional Marketing: Ideas and Inspiration for Your Business

One of the challenges faced by many small businesses is that of competing with bigger businesses in the world of marketing. Big businesses have large amounts […]
September 20, 2017
10 Low-Cost Marketing Strategies for Your Business

10 Low-Cost Marketing Strategies You Should Be Using

The challenge of getting your business to reach more customers and make sales is one that could easily end up boring a large hole in your […]
September 18, 2017
How to Get Free Press for Your Business

How To Get Free Press For Your Business

The value of good press is undeniable: improved website traffic, loyal client base, new customers, and an edge over your competitors. It’s no wonder top brands […]
September 17, 2017
Tips for Coming up With a Great Elevator Pitch

Tips for Coming up with a Great Elevator Pitch

As a business owner, you are constantly being asked what you do or what your business does—in your day-to-day conversations, on the train, in line at […]
September 16, 2017
5 Growth Hacks for Small Business

5 Growth Hacks for Small Business

Are you using every trick in the book to grow your small business? Probably not. There is no such book, and even if there were, you […]
September 15, 2017

8 Common Small Business Marketing Challenges (and How to Overcome Them)

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]
September 14, 2017
4 Google Alerts Alternatives

5 Google Alerts Alternatives

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]
September 8, 2017
How to Run a Facebook Contest

How to Run a Facebook Contest

Contests make for successful social media campaigns because they can help facilitate a number of goals. They can help you to find new followers and customers, keep […]
August 29, 2017
Features vs. Benefits

Writing Product and Service Descriptions: Features vs Benefits

Having a great product or service is step one. After that, you have to find a way to poetically string together groups of words to not […]
August 21, 2017

How to Conduct a Competitive Analysis

If you want your business to stand out and succeed in our noisy, competitive world, you need an edge. That edge, or competitive advantage, comes from […]
August 20, 2017
How to Increase Website Conversions

How to Increase Website Conversions

Your business website isn’t just for show. It is more than a fancy business card or digital brochure. The purpose of your website is to convert […]
August 18, 2017
The Marketing Funnel- A 5-step Recipe for Success

The Marketing Funnel: A 5-step Recipe for Success

There are a few variations of how marketing funnels are defined, but at the end of the day they all seek to accomplish the same thing: […]
August 14, 2017
Ways to Automate Your Marketing

Ways to Automate Your Marketing

Owning a small business means that you end up wearing several hats to keep your shop up and running – owner, bookkeeper, clerk, IT support, maybe […]
August 13, 2017
How to Create a Buyer Persona

How to Create a Buyer Persona

Buyer personas are an essential part of marketing your business. They allow you to enhance your relationship with your target audience, further hone your brand identity, […]
August 8, 2017
How to Get the Word Out About Your Business Offline

How to Get the Word Out About Your Business Offline

As a business owner you want to have your brand out there for the public to see, and hopefully, engage with. A lot of businesses use […]
August 7, 2017

What is Content Marketing?

With the modern emphasis on digital marketing, it is often believed that content marketing is a newly-conceived marketing strategy. However, content marketing has been around for […]
August 3, 2017

5 Small Businesses That Went Viral

As a small business owner, you are always looking for the next unique idea or trend to send you over the edge and stand out from […]
August 1, 2017
Elements of an Effective Lead Generation Strategy

Elements of an Effective Lead Generation Strategy

Lead generation is the process before the sale. This process captures the interest, and hopefully the contact information, of potential customers. Lead generation is important because […]
July 31, 2017
The Basics of Business Growth

The Basics of Business Growth

It goes without saying that our mission here at ThriveHive is to help business owners grow their business. It therefore also goes without saying that we […]
July 27, 2017
How to Thrive as a Summer Intern

How to Thrive as a Summer Intern

It’s National Intern Day! In celebration of our hardworking group of summer interns (and their final day of work tomorrow!) ThriveHive has decided to share some […]
July 25, 2017

Millennial-Style Marketing: A More Personal Approach

While maintaining a positive business reputation has always been a very professional task, the trends and technology of the twenty-first century have added a personal element to […]
July 21, 2017
How to Market Your Business to Millennials

How to Market Your Business to Millennials

Millennials are officially in the workforce, accounting for over one-third of the working population. Not only are they the largest group of people in one generation, […]
July 12, 2017
Eight Free Marketing Podcasts

Seven Free Marketing Podcasts

Before you call it quits for the day, spend your commute home educating yourself. While the number of business and marketing podcasts available is seemingly endless, […]
July 10, 2017
How to Make your Small Business Instagram-Worthy

How to Make your Small Business Instagram-Worthy

With so many options out there—Facebook, Twitter, Instagram, Linkedin, Pinterest—it can be hard to determine which social media platform to use for marketing your business. For small […]
July 3, 2017
10 July 4th Marketing Campaigns and Promotions

Ten Ideas for 4th of July Marketing

Independence Day, or the 4th of July, is the most important (and fun!) holiday of the summer. All businesses big and small can connect with their […]
June 21, 2017
5 Ways to Expand Your Small Business

5 Ways to Expand Your Small Business

Once you’ve achieved a level of success within your small business and feel prepared to open yourself to the advantages—and challenges—of expanding your brand, you will […]
June 19, 2017
Introduction to Lead Generation

Introduction to Lead Generation

For any business, no matter how big or small, lead generation is highly important to its success. Lead generation brings potential customers to your marketing funnel, […]
June 14, 2017
4 Common Small Business Stressors and How to Deal With Them

4 Common Small Business Stressors and How to Deal With Them

Being a small business owner is a stressful job; while rewarding, the immense and often overwhelming responsibility can adversely affect your business and your own personal […]
June 13, 2017
Morning Routines for the Small Business Owner

Morning Routines for the Small Business Owner

Success. Everyone wants it, everyone has the potential to get it but, not everyone is able to become the next Bill Gates. So, how do you […]
June 13, 2017
7 Ways Small Businesses Can Compete With Big Businesses

7 Ways Small Businesses Can Compete With Big Businesses

One of the biggest challenges a small business owner faces is keeping up with big businesses. These larger companies—with their big marketing budgets and bulk purchasing […]
June 12, 2017
What are Buyer Personas and Why Does My Business Need Them- (1)

What Are Buyer Personas, and Why Does My Business Need Them?

Effective marketing and customer satisfaction for your business require you to understand what drives your target audience. While the members of this group share much in common—interest […]
June 9, 2017
How to Feng Shui Your Small Business Space

How to Feng Shui Your Small Business Space

Owning and operating a small business requires a lot of physical effort, mental energy, and creativity. It’s important for you to be operating at your optimal […]
June 7, 2017
7 Motivational Tips for the Small Business Owner

7 Motivational Tips for the Small Business Owner

The idiosyncrasies of small business operation make achievement rewarding, but the slow progress and complications encountered along the way can propagate a negative mindset that is […]
June 6, 2017
How (and Why) to Make Your Business More Eco-Friendly

How (and Why) to Make Your Business More Eco-Friendly

Businesses across the country are making efforts to become more eco-friendly. Choosing to be more eco-friendly not only helps the climate, but also the productivity of […]
May 31, 2017
get found online

How to Get Found Online: Tips for Your Business

Having a big sign on a busy physical location used to be enough to attract potential customers to your business.  Today, a good marketing footprint still […]
May 29, 2017
June Marketing and Blog Ideas

10 Marketing & Blog Ideas for June

June is upon us and we’ve got a new batch of 10 ways to promote your business through creative marketing and blog ideas. Round out the […]
May 27, 2017
How to Outrank Your Competitors on Google

How to Outrank Your Competitors on Google

Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you […]
May 24, 2017
6 steps to responding to negative reviews

6 Steps to Deal with Negative Reviews

In today’s interconnected digital world, online reviews hold more power than ever. In fact, they can make or break a small business. Positive reviews can build […]
May 22, 2017
How to Turn Web Traffic Into Actionable Leads

How to Turn Web Traffic Into Actionable Leads

Unless you have an e-commerce business where your website visitors can become customers directly on your website, you may find it challenging to get more customers online. […]
May 22, 2017
6 Ways to Build Brand Loyalty

6 Ways to Build Brand Loyalty

Customer loyalty is worth its weight in gold to your business. With the convenience of the Internet, consumers have more access to your competition now than […]
May 19, 2017
Examples of Niche Markets and businesses

Examples of Niche Markets and Businesses

May 17, 2017
How to Understand Your Customer's Decision-Making Process

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and […]
May 15, 2017
Increase Sales By Creating a Basic Sales Funnel

Increase Your Sales By Creating a Basic Sales Funnel

One of the most common mistakes we see small business owners make is that of trying to go from a first contact directly to a sale. […]
May 10, 2017
Promotional Merchandise Company Swag Advantages Tips

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items […]
May 10, 2017
generating leads offline

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all […]
May 3, 2017
How to Generate Leads Online

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, […]
April 30, 2017
May Marketing and Blog Ideas

May Marketing and Blog Ideas

May is upon us and marks the beginning of warmer weather and spring holidays! Here are some fresh ideas for your marketing and blogging efforts for […]
April 25, 2017
Event Marketing Ideas for Small Businesses

Event Marketing Ideas for Small Businesses

Hosting events is a smart, effective and fun way to build customer loyalty for your business and to attract new customers. There are countless types of […]
April 24, 2017
How to Make the Most of Small Business Week

How to Make the Most of National Small Business Week

National Small Business Week 2019 is from Sunday, May 5 to Saturday, May 11. It’s a time to recognize high achieving entrepreneurs, and to raise awareness […]
April 24, 2017

How to Promote Your Small Business During Small Business Week

National Small Business Week is a week dedicated to hard-working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness […]
April 10, 2017
How to Use Events to Market Your Business

How to Use Events to Market Your Business

Using events to promote your business is one of the most traditional ways to get your name out there and connect with your local market. However, […]
April 10, 2017
What is Retargeting

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you […]
April 7, 2017
DIY vs Professional Marketing

Do It Yourself vs. Professional Marketing

Time and money are two things that everyone needs more of. Figuring out where to devote time and money in your marketing efforts can be a challenge. […]
April 5, 2017

The Importance of Call Tracking for Marketing Campaigns

Call tracking has been around for several years, but not enough local businesses are utilizing this nifty tool for marketing. In this post we’ll go over what […]
March 30, 2017
april marketing blog ideas

April Marketing & Blog Ideas

Get started on promoting your business for the Spring and Spring Holidays with these marketing and blog ideas for the month of April. For more ideas […]
March 22, 2017
How to Get the Most Out of Your Marketing Spend

How to Get the Most Out of Your Marketing Spend

While there are many ways to save money with your small business marketing, there are some costs that are inevitable. It’s impossible to market and grow your […]
March 13, 2017
marketing budget best practices

8 Marketing Budget Best Practices

If you want your business to grow, you need to create a marketing budget. As a small business, you may think you don’t need a budget […]
March 8, 2017
how to find the most searched keywords for your business

How to Find the Most Searched Keywords for Your Business

Optimizing your website’s searchability is a necessity for getting on the first page of Google, let alone getting found online. One of the best ways to ensure you’re […]
March 1, 2017
tips for setting an effective marketing budget

5 Tips for Setting an Effective Marketing Budget

The amount that a company should spend on marketing varies according to several factors, including stage of growth, speed of growth, industry, resources available, and more. Needless […]
February 21, 2017

Email Lead Generation: Tips and Tactics

February 7, 2017
How to Save Money With Your Small Business Marketing

How to Save Money With Your Small Business Marketing

Marketing your business is an investment of time, money, effort, and grit. It is important to invest in your activities so that you can get the […]
February 7, 2017

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested […]
January 25, 2017

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current […]
January 11, 2017
Benefits of location based marketing

Benefits of Location-Based Marketing for Small Business

Location-based marketing focuses on reaching your target audience in the right place. It is not a new practice, as people have always known to strategically focus on […]
January 7, 2017
10 Creative Marketing Ideas for January

10 Creative Marketing Ideas for January

It’s a New Year! Whether you’re making New Year’s Resolutions or just need some motivation to amp up your marketing, January is a great time to […]
January 7, 2017

Methods of Offline Marketing and Advertising

Online marketing is one of the best ways for small businesses to succeed and grow. As technology continues to advance, so too will online marketing tactics, […]
January 3, 2017

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is […]
December 22, 2016

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you […]
December 13, 2016

7 Ways to Distinguish Your Small Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their […]
November 29, 2016

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching […]
October 10, 2016
Types of Blogger Collaborations for Small Business Owners

Types of Blogger Collaborations for Small Business Owners

As a business owner with a small marketing budget, collaborations with bloggers and local influencers can be an effective, cost-efficient way of marketing your business. But, […]
October 5, 2016

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people […]
September 28, 2016

4 Local Link Building Tactics for Small Businesses

As a small business, you probably already know how important it is to be engaged with your community. You might also know that backlinks are important […]
September 14, 2016

Guide to Guerrilla Marketing Strategies

This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
September 7, 2016

Forming a Niche Market Strategy

A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
August 31, 2016

What Makes a Good Landing Page?

Good landing pages have an attractive offer and strong call to action that is targeted toward the user. This post will go over the elements that make a good landing page, and how to align each one for campaign success
August 31, 2016
Best Subject Lines for Email Marketing

Best Subject Lines for Email Marketing

You never get a second chance to make a first impression. This statement rings truer now than ever when trying to create the best subject lines […]
August 30, 2016

The Power of Online Customer Reviews

Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
August 25, 2016

SEM Campaigns: Writing Ad Copy

Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.